London · Sushi · counter
Yashin Sushi
SushiOmakaseNo Soy SauceKensingtonEdomaeCounterJapanese
One of London's most inventive sushi bars, Yashin Sushi was founded in 2010 by Nobu and Ubon-trained chefs Yasuhiro Mineno and Shinya Ikeda, whose signature 'without soy sauce' ethos lets the quality of each ingredient speak entirely for itself.
- Price
- ¥¥¥
- Area
- Kensington
- Since
- 2010
- Chef
- Yasuhiro Mineno & Shinya Ikeda
Plate № 250
About
Yashin Sushi opened in 2010 on Argyll Road, Kensington, founded by executive chef Yasuhiro Mineno — formerly head chef of Ubon by Nobu — and head chef and itamae Shinya Ikeda, previously of traditional restaurant Yumi in Marylebone. Both chefs trained in the rigorous Japanese itamae tradition before honing their craft at Nobu, and Yashin's USP is its 'without soy sauce' philosophy: each nigiri is seasoned by the chef so that the intrinsic flavour of the fish is never masked. The intimate counter setting allows guests a front-row view of meticulous craftsmanship, and the restaurant has built a strong following among London's Japanese food cognoscenti. The team also runs sister restaurant Yashin Ocean House in South Kensington.
Neighborhood & visiting
Yashin Sushi sits in Kensington, one of London's neighborhoods where authentic Japanese kitchens have taken root. Reservations are available online — for a focused sushi counter this is strongly recommended. Check the posted hours before you go — traditional sushi restaurants often close between service periods.
Why it's on Washoku Guide
- Pioneering 'without soy sauce' philosophy — the chef seasons each piece individually
- Both founders trained at Nobu and carry deep Japanese itamae pedigree
- Intimate counter experience in a neighbourhood setting off Kensington High Street
- Open daily for lunch and dinner — unusually consistent access for top-tier sushi
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Frequently asked
About Yashin Sushi
- Is Yashin Sushi an authentic sushi restaurant in London?
- Yes — Yashin Sushi is featured in Washoku Guide because it meets our authenticity standard for sushi in London: a kitchen grounded in Japanese technique, ingredients and preparation consistent with Japanese practice, and a focused sushi format.
- Where is Yashin Sushi located?
- Yashin Sushi is located at 1A Argyll Road, London W8 7DB, London, UK in the Kensington neighborhood.
- Do I need a reservation at Yashin Sushi?
- Yashin Sushi accepts reservations online. For an authentic sushi experience, especially at a focused counter, booking ahead is strongly recommended.
- What is the price range at Yashin Sushi?
- Yashin Sushi sits in the ¥¥¥ price range — typical for sushi of this format in London.
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