London · Sushi · a la carte
Sumi
SushiRobataSashimiTemakiMichelin SelectedNotting HillJapanese
Named after Endo Kazutoshi's mother, Sumi brings the same commitment to exquisite Japanese fish that defines his Michelin-starred White City flagship to a lively, neighbourhood-feel setting in Notting Hill.
- Price
- ¥¥¥
- Area
- Notting Hill
- Since
- 2020
- Chef
- Yasuda Akinori
- Owner
- Endo Kazutoshi
Plate № 30
About
Opened in late 2020 by third-generation sushi master Endo Kazutoshi — the chef behind the one-Michelin-starred Endo at the Rotunda — Sumi is the more accessible, a la carte sister restaurant on Westbourne Grove. Named after his mother, it expanded into the next-door premises in 2022 to meet demand. Head chef Yasuda Akinori leads the kitchen, delivering an ingredient-focused menu of nigiri, sashimi and temaki using the finest seasonal fish, alongside robata-grilled dishes. The restaurant holds a Michelin Guide 'Good Cooking' listing and is beloved for its lively atmosphere and top-tier produce without the formality of omakase.
Neighborhood & visiting
Sumi sits in Notting Hill, one of London's neighborhoods where authentic Japanese kitchens have taken root. Reservations are available online — for a focused sushi counter this is strongly recommended. Check the posted hours before you go — traditional sushi restaurants often close between service periods.
Why it's on Washoku Guide
- Michelin Guide-listed neighbourhood sushi from the Endo Kazutoshi stable
- Exceptional robata grilling alongside pristine nigiri and temaki
- Energetic, casual setting on Westbourne Grove with outdoor terrace
- Named after the chef's mother — personal story, authentic soul
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Frequently asked
About Sumi
- Is Sumi an authentic sushi restaurant in London?
- Yes — Sumi is featured in Washoku Guide because it meets our authenticity standard for sushi in London: a kitchen grounded in Japanese technique, ingredients and preparation consistent with Japanese practice, and a focused sushi format.
- Where is Sumi located?
- Sumi is located at 157 Westbourne Grove, London W11 2RS, London, UK in the Notting Hill neighborhood.
- Do I need a reservation at Sumi?
- Sumi accepts reservations online. For an authentic sushi experience, especially at a focused counter, booking ahead is strongly recommended.
- What is the price range at Sumi?
- Sumi sits in the ¥¥¥ price range — typical for sushi of this format in London.
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