Is Endo at The Rotunda an authentic sushi restaurant in London?

Yes — Endo at The Rotunda is featured in Washoku Guide because it meets our authenticity standard for sushi in London: a kitchen grounded in Japanese technique, ingredients and preparation consistent with Japanese practice, and a focused sushi format.

Where is Endo at The Rotunda located?

Endo at The Rotunda is located at 8th Floor, The Helios, Television Centre, 101 Wood Lane, London W12 7FR, London, UK in the White City neighborhood.

Do I need a reservation at Endo at The Rotunda?

Endo at The Rotunda accepts reservations online. For an authentic sushi experience, especially at a focused counter, booking ahead is strongly recommended.

What is the price range at Endo at The Rotunda?

Endo at The Rotunda sits in the ¥¥¥¥ price range — typical for sushi of this format in London.

Cities/London/Sushi/Endo at The Rotunda

London · Sushi · omakase

Endo at The Rotunda

SushiOmakaseEdomaeFine DiningMichelinWhite CityTelevision CentreRooftop

Perched on the eighth floor of BBC Television Centre, Endo at The Rotunda offers a breathtaking Michelin-starred omakase from one of London's most celebrated Japanese sushi masters.

Price: ¥¥¥¥
Area: White City
Since: 2019
Chef: Endo Kazutoshi

Endo at The Rotunda — authentic sushi restaurant in London, White City — Editorial placeholder

About

Opened in April 2019 by Yokohama-born, third-generation sushi chef Endo Kazutoshi, Endo at The Rotunda earned its first Michelin star within just five months of opening. Kazutoshi trained under a renowned Tokyo sushi master before moving to London in 2007, working at Zuma and later spending years honing his craft across New York, Dubai and Hong Kong. The intimate 10-seat counter atop Television Centre showcases his Edomae-led omakase philosophy — each piece of nigiri a distillation of classical Japanese technique applied to the finest seasonal produce. The result is one of London's most coveted and authentic Japanese dining experiences.

Why it's on Washoku Guide

1 Michelin star earned within five months of opening
Third-generation Yokohama sushi master trained in Tokyo
Breathtaking rooftop setting at BBC Television Centre
Intimate 10-seat counter — among London's hardest bookings

Restaurant periodically operates pop-up formats; check website for current status.

Links

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Frequently asked

About Endo at The Rotunda

Is Endo at The Rotunda an authentic sushi restaurant in London?: Yes — Endo at The Rotunda is featured in Washoku Guide because it meets our authenticity standard for sushi in London: a kitchen grounded in Japanese technique, ingredients and preparation consistent with Japanese practice, and a focused sushi format.
Where is Endo at The Rotunda located?: Endo at The Rotunda is located at 8th Floor, The Helios, Television Centre, 101 Wood Lane, London W12 7FR, London, UK in the White City neighborhood.
Do I need a reservation at Endo at The Rotunda?: Endo at The Rotunda accepts reservations online. For an authentic sushi experience, especially at a focused counter, booking ahead is strongly recommended.
What is the price range at Endo at The Rotunda?: Endo at The Rotunda sits in the ¥¥¥¥ price range — typical for sushi of this format in London.

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