Shanghai · Donburi · casual
Yoshinoya 吉野家 (Nanjing East Road)
GyudonGyudonBeef BowlFast FoodHuangpuNanjing RoadJapanese ChainTSE-listed
Japan's gyudon legend Yoshinoya has been serving its classic beef-and-onion rice bowl from a tradition spanning more than 125 years on Nanjing East Road since 2002.
- Price
- ¥
- Area
- Huangpu
- Since
- 2002
- Owner
- Yoshinoya Holdings Co. Ltd.
Plate № 71
About
Yoshinoya was founded in Tokyo in 1899 and is today one of the world's oldest Japanese fast-food companies. Yoshinoya Holdings Co. Ltd. (TSE Prime: 9861) operates over 2,700 locations worldwide, including nearly 700 in China under YOSHINOYA China Holdings Co. Ltd. Shanghai was entered in 2002 — immediately after Beijing — in the brand's first year of mainland expansion. The Nanjing East Road outlet is one of the most heavily trafficked flagship stores in the city and serves the unmistakable Japanese gyudon — tender beef and onions simmered over rice — to Japanese quality standards.
Neighborhood & visiting
Yoshinoya 吉野家 (Nanjing East Road) sits in Huangpu, one of Shanghai's neighborhoods where authentic Japanese kitchens have taken root. The house does not publish an online booking link; call ahead to secure a seat, especially on weekends. Check the posted hours before you go — traditional donburi restaurants often close between service periods.
Why it's on Washoku Guide
- Over 125 years of Japanese heritage — founded in Tokyo in 1899
- TSE Prime-listed company (Yoshinoya Holdings, 9861)
- Classic gyudon prepared to the original Japanese recipe
- Prime address on Nanjing East Road — easily accessible for tourists and locals alike
Authenticity: Japanese-owned
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Frequently asked
About Yoshinoya 吉野家 (Nanjing East Road)
- Is Yoshinoya 吉野家 (Nanjing East Road) an authentic gyudon restaurant in Shanghai?
- Yes — Yoshinoya 吉野家 (Nanjing East Road) is featured in Washoku Guide because it meets our authenticity standard for gyudon in Shanghai: a kitchen grounded in Japanese technique, ingredients and preparation consistent with Japanese practice, and a focused donburi format.
- Where is Yoshinoya 吉野家 (Nanjing East Road) located?
- Yoshinoya 吉野家 (Nanjing East Road) is located at 1/F, Xianshi Xiuxian Plaza, 479 Nanjing East Road, Huangpu District, Shanghai, Shanghai, China in the Huangpu neighborhood.
- Do I need a reservation at Yoshinoya 吉野家 (Nanjing East Road)?
- Yoshinoya 吉野家 (Nanjing East Road) does not publish an online reservation link. Walk-ins may be possible, but for popular donburi restaurants in Shanghai we recommend calling ahead.
- What is the price range at Yoshinoya 吉野家 (Nanjing East Road)?
- Yoshinoya 吉野家 (Nanjing East Road) sits in the ¥ price range — typical for gyudon of this format in Shanghai.
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