Cities/Milan/Sushi/Shiro Poporoya
Milan · Sushi · counter

Shiro Poporoya

JapaneseSushi BarTraditional JapaneseAIRGJETRO CertifiedHistoricPorta VeneziaBuenos AiresGambero Rosso

Milan's founding sushi counter, opened in 1989 by Minoru 'Shiro' Hirazawa after training at the Tsuji Culinary Institute in Osaka — the first 'sushi-ba' in the city. Now the gourmet sister restaurant to the adjacent Poporoya grocery and sushi bar, Shiro Poporoya serves the full spectrum of traditional Japanese cooking at a counter where authenticity has never been compromised. Gambero Rosso Tre Bacchette 2025 and JETRO-certified.

Price
¥¥
Area
Porta Venezia / Buenos Aires
Since
1989
Chef
Minoru Hirazawa
Owner
Minoru Hirazawa (Poporo Srl)
Shiro Poporoya — authentic japanese restaurant in Milan, Porta Venezia / Buenos Aires
Plate № 19
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About
Minoru Hirazawa arrived in Italy in 1972, worked in Rome serving wealthy Japanese tourists, and eventually settled in Milan as manager of a Japanese grocers on Via Eustachi. In 1989 he converted the space into a restaurant — technically a 'sushi-ba' (his preferred term), not a 'sushi bar' — and earned the distinction of opening the first sushi counter in the city. His daughter Mami now manages the dining room. Chef Hirazawa adapted traditional nigiri sizing and preparation to Italian palates — slightly larger shari, chirashi with fish below the rice — without compromising on imported Japanese condiments (soy sauce, miso, mirin, nori from Japan, mentaiko from Japan). The menu covers sushi, chirashi-zushi, sashimi, tempura, grilled chicken, tofu, miso soup, and Japanese seaweed vinaigrette. Japanese beverages include Niigata pilsner, rice beer, and 180/360ml sake bottles. JETRO officially certified the restaurant as an authentic Japanese establishment. Gambero Rosso Tre Bacchette 2025.
Neighborhood & visiting

Shiro Poporoya sits in Porta Venezia / Buenos Aires, one of Milan's neighborhoods where authentic Japanese kitchens have taken root. Reservations are available online — for a focused sushi counter this is strongly recommended. Check the posted hours before you go — traditional sushi restaurants often close between service periods.

Why it's on Washoku Guide
  • The first sushi-ba to open in Milan (1989), founded and still run by Japanese chef Minoru Hirazawa — a living link to the origins of Japanese cuisine in Italy.
  • JETRO-certified for authenticity and Gambero Rosso Tre Bacchette 2025 — remarkable recognition for a counter restaurant that prioritises substance over spectacle.
  • Outstanding value: the full range of traditionally prepared sushi, chirashi, sashimi, tempura, and Japanese seaweed dishes at a fraction of Milan's omakase prices.

Shiro Poporoya (Via Eustachi 20) is the gourmet sit-down restaurant; Poporoya Sushi Bar (Via Eustachi 17) is the casual counter and Japanese grocery across the street. Hirazawa's 'Jumbo-style' sushi with larger-than-standard nigiri is the house trademark. An omakase counter experience is available by reservation. AIRG and Japan Sushi Environmental Health Federation member.

Links

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Frequently asked

About Shiro Poporoya

Is Shiro Poporoya an authentic japanese restaurant in Milan?
Yes — Shiro Poporoya is featured in Washoku Guide because it meets our authenticity standard for japanese in Milan: a kitchen grounded in Japanese technique, ingredients and preparation consistent with Japanese practice, and a focused sushi format.
Where is Shiro Poporoya located?
Shiro Poporoya is located at Via Bartolomeo Eustachi 20, 20129 Milano MI, Milan, Italy in the Porta Venezia / Buenos Aires neighborhood.
Do I need a reservation at Shiro Poporoya?
Shiro Poporoya accepts reservations online. For an authentic sushi experience, especially at a focused counter, booking ahead is strongly recommended.
What is the price range at Shiro Poporoya?
Shiro Poporoya sits in the ¥¥ price range — typical for japanese of this format in Milan.
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