London · Izakaya · counter
Nanahoshi
SushiIzakayaCounterSohoHidden GemJapaneseOmakaseMarket-Driven
Renamed Nanahoshi at the start of 2025, this hole-in-the-wall Soho counter has been championed for years as the pound-for-pound best Japanese food in London — chef Yuya Kikuchi's market-driven sushi and small plates are guided entirely by what's exceptional at the fish market that morning.
- Price
- ¥¥
- Area
- Soho
- Since
- 2017
- Chef
- Yuya Kikuchi
Plate № 380
About
Known for years as Jugemu, this tiny Soho counter was renamed Nanahoshi in early 2025. Chef-owner Yuya Kikuchi — who previously cooked at the nearby Kikuchi restaurant on Hanway Street — runs a highly personal, ingredient-driven operation from a compact space on Winnett Street. The menu is dictated almost entirely by what Kikuchi finds at the fish market each day, with hand rolls a particular highlight. Reservations are taken via Instagram DM, and the experience is celebrated for its informality, depth of flavour and direct expression of Japanese culinary values. Despite its idiosyncratic service reputation, Nanahoshi has been recognised by Hot Dinners, The Infatuation and Time Out as one of London's essential Japanese destinations.
Neighborhood & visiting
Nanahoshi sits in Soho, one of London's neighborhoods where authentic Japanese kitchens have taken root. The house does not publish an online booking link; call ahead to secure a seat, especially on weekends. Check the posted hours before you go — traditional izakaya restaurants often close between service periods.
Why it's on Washoku Guide
- Market-driven menu — dishes change daily based on that morning's fish market finds
- Outstanding hand rolls praised as among the best in London
- Soho counter atmosphere: direct, personal and deeply Japanese in spirit
Formerly Jugemu; renamed Nanahoshi January 2025. Reservations via Instagram DM @jugemu.uk.
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Frequently asked
About Nanahoshi
- Is Nanahoshi an authentic sushi restaurant in London?
- Yes — Nanahoshi is featured in Washoku Guide because it meets our authenticity standard for sushi in London: a kitchen grounded in Japanese technique, ingredients and preparation consistent with Japanese practice, and a focused izakaya format.
- Where is Nanahoshi located?
- Nanahoshi is located at 3 Winnett Street, London W1D 6JY, London, UK in the Soho neighborhood.
- Do I need a reservation at Nanahoshi?
- Nanahoshi does not publish an online reservation link. Walk-ins may be possible, but for popular izakaya restaurants in London we recommend calling ahead.
- What is the price range at Nanahoshi?
- Nanahoshi sits in the ¥¥ price range — typical for sushi of this format in London.
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