London · Izakaya · casual
Asakusa
IzakayaIzakayaJapaneseCamdenNW1AuthenticLong-runningNeighbourhoodYoshinori Hirayama
One of London's longest-running Japanese izakayas, Asakusa sits on Eversholt Street in Camden and has quietly served authentic Japanese home-cooking to a loyal local following for over three decades.
- Price
- ¥¥
- Area
- Camden
- Since
- 1991
- Owner
- Yoshinori Hirayama
Plate № 470
About
Founded in Camden in the early 1990s and directed by Yoshinori Hirayama, Asakusa is among London's most enduring Japanese restaurants — a small, unpretentious izakaya that has outlasted countless trendier rivals through the quality and consistency of its cooking. Located just steps from Mornington Crescent, the restaurant specialises in classic Japanese izakaya fare: yakitori, sashimi, hot pots, and seasonal daily specials. Its modest interior, Japanese-speaking staff, and loyal crowd of Japanese expats are the hallmarks of a genuinely authentic neighbourhood restaurant that has never needed to reinvent itself.
Neighborhood & visiting
Asakusa sits in Camden, one of London's neighborhoods where authentic Japanese kitchens have taken root. Reservations are available online — for a focused izakaya counter this is strongly recommended. Check the posted hours before you go — traditional izakaya restaurants often close between service periods.
Why it's on Washoku Guide
- One of London's oldest surviving Japanese izakayas — open since the early 1990s
- Japanese-owned and -operated, with authentic izakaya cooking and daily specials
- Beloved local institution with a loyal Japanese expat following in Camden
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Frequently asked
About Asakusa
- Is Asakusa an authentic izakaya restaurant in London?
- Yes — Asakusa is featured in Washoku Guide because it meets our authenticity standard for izakaya in London: a kitchen grounded in Japanese technique, ingredients and preparation consistent with Japanese practice, and a focused izakaya format.
- Where is Asakusa located?
- Asakusa is located at 265 Eversholt Street, London NW1 1BA, London, UK in the Camden neighborhood.
- Do I need a reservation at Asakusa?
- Asakusa accepts reservations online. For an authentic izakaya experience, especially at a focused counter, booking ahead is strongly recommended.
- What is the price range at Asakusa?
- Asakusa sits in the ¥¥ price range — typical for izakaya of this format in London.
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