Cities/London/Sushi/Atari-Ya Swiss Cottage
London · Sushi · counter

Atari-Ya Swiss Cottage

SushiSashimiCounter SushiEdomaeJapanese FishmongerSwiss CottageNorth West London

Steps from Swiss Cottage tube, this counter sushi bar from Japan's JFLA Holdings brings the same pristine fish stock it supplies to Michelin-starred kitchens directly to diners in a no-frills, no-compromise setting.

Price
¥¥
Area
Swiss Cottage
Since
2010
Owner
JFLA Holdings / Atariya Foods UK
Atari-Ya Swiss Cottage — authentic sushi restaurant in London, Swiss Cottage
Plate № 40
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About
Atari-Ya Swiss Cottage opened around 2010, extending the group's network of London neighbourhood sushi counters into NW6. Owned by Japanese holding group JFLA Holdings through its UK arm Atariya Foods, the branch supplies restaurant-quality fish — flown in from Japanese markets — to dine-in customers and takeaway orders with equal rigour. The open sushi counter opens daily from 12:30 and the full eat-in menu runs through to late evening, offering everything from exceptional otoro nigiri to teriyaki lunch sets. Its location between South Hampstead and Swiss Cottage stations makes it a practical and quality-driven neighbourhood destination.
Why it's on Washoku Guide
  • Same fish stock supplied to London's Michelin-starred Japanese restaurants
  • Japanese-owned counter with strong Edomae traditions
  • Convenient North West London location for the area's Japanese community
  • Full lunch and dinner service including hot dishes and sake
Links

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