Cities/Hong Kong/Donburi/Pepper Lunch (ペッパーランチ)
Hong Kong · Donburi · casual

Pepper Lunch (ペッパーランチ)

JapaneseSizzling PlateJapanese ChainSteak RiceDIY CookingMultiple Locations

Pepper Lunch was invented in Japan in 1994 by Pepper Food Service Co., Ltd. as the original DIY hot-plate dining concept — a portion of raw seasoned beef, rice, and pepper placed on a super-heated iron plate for guests to cook and mix themselves. With over 30 company-owned branches in Hong Kong, it is one of the most widely distributed Japanese-owned dining brands in the city.

Price
¥¥
Area
Causeway Bay (Hysan Place flagship); 30+ branches citywide
Since
1994
Owner
Pepper Food Service Co., Ltd. (Tokyo, Japan)
Pepper Lunch (ペッパーランチ) — authentic japanese restaurant in Hong Kong, Causeway Bay (Hysan Place flagship); 30+ branches cit…
Plate № 85
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About
Founded by Kunio Ichinose in Japan in 1994, Pepper Lunch introduced the revolutionary concept of ultra-hot cast-iron plate dining: a precisely measured portion of premium raw beef and white rice is delivered on a 260°C magnetised iron plate, allowing guests to stir-fry their own meal to their preferred doneness. The brand arrived in Hong Kong as a direct subsidiary of the Tokyo parent and has grown to more than 30 company-owned locations, spanning Causeway Bay, Mong Kok, Kowloon Bay, Tuen Mun, Yuen Long, and beyond — one of the broadest footprints of any Japanese-owned dining chain in the SAR. The Hong Kong operation runs its own website (pepperlunch.com.hk) and maintains a full loyalty and delivery programme. Classic menu items include the Beef Pepper Rice, Salmon Pepper Rice, and chicken variants, with seasonal additions aligning with Japan's limited-edition releases.
Why it's on Washoku Guide
  • As the original Japanese inventor of the DIY iron-plate steak concept (1994), Pepper Lunch delivers a genuinely interactive dining ritual unavailable from imitators.
  • Direct operation by the Tokyo parent with 30+ company-owned Hong Kong branches ensures the authentic Japanese recipe, 260°C iron plate, and ingredient sourcing are identical to Japan.
  • The sheer number and geographic spread of branches — from Causeway Bay to Yuen Long — makes Pepper Lunch the most accessible Japanese dining brand in Hong Kong.
  • A full delivery programme, loyalty rewards, and seasonal limited menus that mirror Japan's calendar make Pepper Lunch as dynamic as full-service restaurants.

30+ company-owned branches confirmed via official HK website (pepperlunch.com.hk). Hysan Place Causeway Bay listed as flagship address. Hours are indicative (vary slightly by outlet).

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