Hong Kong · Donburi · casual
Matsuya (松屋)
JapaneseGyudonBeef BowlJapanese Fast FoodJordanJapanese Chain
Matsuya, one of Japan's big three gyudon chains (founded 1966, 1,265 locations in Japan), opened its first Hong Kong branch in Jordan in August 2024, bringing signature beef rice bowls, curry sets, and Japanese breakfast menus to Kowloon. The local operation reports directly to the Tokyo parent via Hong Kong MD Jun Hamano.
- Price
- ¥
- Area
- Jordan
- Since
- 1966
- Owner
- Matsuya Foods Co., Ltd. (Tokyo; via Matsuya Foods Hong Kong Co. Limited, MD: Jun Hamano)

Plate № 89
About
Matsuya Foods Co., Ltd. was founded in 1966 and has grown into one of Japan's three dominant gyudon (beef bowl) chains alongside Yoshinoya and Sukiya, distinguished by its slightly sweeter seasoning profile and broader menu offering. The August 2024 debut at Chuang's London Plaza in Jordan marked the brand's formal entry into Hong Kong, managed via the wholly owned subsidiary Matsuya Foods Hong Kong Co. Limited. The brand's signature gyudon — simmered Japanese-seasoned beef over steamed white rice — is complemented by pork bowls, chicken sets, curry rice, and all-day breakfast options. A second Hong Kong branch was teased by MD Jun Hamano around the time of opening. Operating from 9am to 10:30pm daily, the restaurant is positioned as an affordable, quick-service Japanese destination that brings authentic Matsuya flavour without premium pricing.
Why it's on Washoku Guide
- One of Japan's three largest gyudon chains — founded in 1966 with 1,265 Japan locations — Matsuya delivers an authentic fast-food beef bowl experience unavailable elsewhere in Hong Kong before 2024.
- Matsuya's slightly sweeter, more nuanced gyudon seasoning profile is distinct from its rivals, offering a uniquely Japanese comfort-food experience.
- All-day operation from 9am to 10:30pm, including a Japanese breakfast menu, makes it one of the most versatile Japanese quick-service destinations in Jordan.
- Direct management by the Tokyo parent via a dedicated HK subsidiary ensures recipe fidelity and food safety standards consistent with Japanese operations.
Opened August 2024 in Jordan; confirmed via Time Out Hong Kong. Second HK branch was anticipated by MD Jun Hamano at time of opening.
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