Hong Kong · Donburi · casual
Marugame Seimen
JapaneseUdonSanuki UdonJapanese ChainFreshly Handmade NoodlesOpen Kitchen
Marugame Seimen, operated by Tokyo-listed Toridoll Holdings, is Japan's most popular udon chain, renowned for freshly handcrafted Sanuki-style noodles made on-site in an open kitchen daily. With multiple Hong Kong branches, it delivers an authentic, affordable taste of Kagawa Prefecture's udon culture.
- Price
- ¥
- Area
- Tsim Sha Tsui (flagship); multiple locations citywide
- Since
- 2000
- Owner
- Toridoll Holdings Corporation (Tokyo Stock Exchange: 3397)

Plate № 88
About
Dating its tradition to the Edo-era udon culture of Sanuki (modern-day Kagawa Prefecture), Marugame Seimen has grown into Japan's leading udon chain under the stewardship of Tokyo Stock Exchange-listed Toridoll Holdings. Each branch follows the same foundational ritual: fresh noodle dough is mixed, kneaded, and cut on-site every morning in full view of guests, yielding thick, chewy Sanuki-style udon with genuine texture. The self-service tray-line format — authentic to how udon is served in Kagawa — keeps prices low and throughput high. Tempura and garnishes are freshly fried throughout service. Hong Kong's five-plus branches span Tsim Sha Tsui, Yau Tong, Hysan Place, Tsuen Wan, and other locations, making fresh Japanese udon more accessible than ever in the city.
Why it's on Washoku Guide
- Freshly kneaded and hand-cut Sanuki udon noodles — made on-site in an open kitchen every morning — deliver an authentic Kagawa Prefecture texture impossible to replicate with dried or pre-made noodles.
- As a direct subsidiary of Tokyo-listed Toridoll Holdings (Japan's largest udon operator), every bowl meets the quality standards of the Japanese parent brand without compromise.
- Five or more branches across Hong Kong Island and Kowloon make Marugame the most accessible source of genuinely authentic Japanese udon in the city.
- Exceptional price-to-quality ratio — a full udon set with freshly fried tempura under HK$100 — makes this a reliable quick lunch without sacrificing authenticity.
Type classified as 'donburi' per schema rule: udon falls under the donburi catch-all. Flagship address listed is the iSQUARE Tsim Sha Tsui branch. Multiple HK locations exist.
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